COMMERCE / CHANNEL REVIEW
Channel Sales Analysis
Read channel revenue, margins and next actions together.
Channel performance
Scope: completed orders in the example half-year, excluding refunds.
Revenue by channel data
| Channel | Revenue / CNY 10,000 |
|---|---|
| Content commerce | 180 |
| Partner stores | 108 |
| Owned store | 252 |
The owned store generates the most revenue. Any decision to increase investment also needs to consider gross margin and acquisition cost.
Quality of growth
Gross margin by channel data
| Channel | Gross margin / % |
|---|---|
| Content commerce | 38 |
| Partner stores | 43 |
| Owned store | 56 |
Turn orders into operating actions
| Channel | Observation | Action | Review metric |
|---|---|---|---|
| Content commerce | Scale with lower margins | Separate livestream and short-video costs | Contribution margin |
| Partner stores | Local customer reach | Replenish against store inventory | Inventory days |
| Owned store | Largest revenue contribution | Improve member repeat-purchase outreach | Repeat-purchase and refund rates |
Definitions and next steps
01
Agree on revenue definitions
Agree on tax treatment, refund periods and completed-order status. Use one definition for each metric throughout the report.
02
Review actions weekly
Owners record action dates and changes. Distinguish ordinary variation, promotional effects and sustained improvement in the review.
Using this template
01
Prepare your materials
Channel order data; Refund and cost definitions; Action owners
02
Keep and adapt
Preserve the logical relationships and data bindings. Adapt the sections and visual design to your readers, brand and actual materials.
Brands, projects, interviews and operating data in this template are fictional examples. They do not represent customers, research findings or investment advice. Preview forms do not collect or save answers.