Muyu Living · Half-year Business Review

MUYU LIVING / BUSINESS REVIEW

Business review · H1 2026 · Official example

Muyu Living · Half-year Business Review

Revenue is growing, with the direct store contributing most of the increase. Focus next on repeat purchases and replenishing bestsellers, while watching inventory pressure in slower-moving lines.

SCOPE

An illustrative business sample for a fictional lifestyle brand. All figures are synthetic and denominated in CNY. Expand chart data to inspect the underlying rows.

Half-year revenue 540 × CNY 10,000

Paid orders, net of refunds

Year-on-year revenue growth 28.6 %

Same definition as the prior-year period

Completed orders 59700 orders

Orders across all channels

Repeat-order share 40.4 %

Orders from customers with earlier purchases

01 / GROWTH OVER TIME

Ahead of last year in every month

Monthly revenue versus last year

Monthly revenue for the current and prior-year periods, in CNY 10,000.

Growth is stronger in the later months. Monthly totals cannot separate promotions, basket size and organic demand. Track acquisition costs by channel before judging the quality of growth.

02 / CHANNEL MIX

The direct store leads revenue

Revenue by channel

Revenue mix across the direct store, social commerce and retail partners.

Channel size and growth are different questions. Social commerce remains an important revenue source, but the direct store contributes more of this period's increase.

03 / SOURCES OF GROWTH

Where did the extra revenue come from?

Year-on-year revenue increase by channel

Current period minus the same period last year, in CNY 10,000.

The direct store added × CNY 10,000. Split new and returning customer contributions to test whether growth depends on short-term campaigns.

The direct store added

× CNY 10,000. Split new and returning customer contributions to test whether growth depends on short-term campaigns.

OPERATING PRIORITIES

Turn growth into the next purchase

Restock bestsellers before expanding the range

Check lead times and stockout records for travel drinkware first, so growing demand can be fulfilled.

Build repeat purchases in the direct store

Study follow-up orders by first-purchase category, then recommend complementary products. A promotional purchase alone does not establish lasting retention.

04 / PRODUCT DETAIL

Read sales contribution alongside inventory

Product-line operating detail

Weeks of stock uses recent average sales. A high figure does not necessarily mean slow demand: consider replenishment batches, seasonality and product lifecycle. Gross margin excludes marketing and fulfilment costs.

DATA AND DEFINITIONS

Muyu Living is fictional and all data is illustrative. Monthly revenue, orders and repeat orders come from one sample; totals, growth and repeat share are calculated by queries. Channel and product revenue reconcile to the total. This is a static snapshot with interactive chart details, not a live connection to a business system.